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Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.

Despite the wealth of digital tools that allow people to search for potential partners, and even as one-in-ten Americans are now using one of the many online dating platforms, the vast majority of relationships still begin offline.

Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.

Neurobiologist Robert Sapolsky constructed a reproductive spectrum with opposite poles being tournament species, in which males compete fiercely for reproductive privileges with females, and pair bond arrangements, in which a male and female will bond for life.

These species-particular behavior patterns provide a context for aspects of human reproduction, including dating.

However, one particularity of the human species is that pair bonds are often formed without necessarily having the intention of reproduction.

In modern times, emphasis on the institution of marriage, generally described as a male-female bond, has obscured pair bonds formed by same-sex and transsexual couples, and that many heterosexual couples also bond for life without offspring, or that often pairs that do have offspring separate.Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.Many online daters enlist their friends in an effort to put their best digital foot forward.Some 22% of online daters have asked someone to help them create or review their profile.Dating is a stage of romantic or sexual relationships in humans whereby two or more people meet socially, possibly as friends or with the aim of each assessing the other's suitability as a prospective partner in a more committed intimate relationship or marriage.