Shutterstock We’ve seen an increase in mobile dating apps such as Tinder, Soul Swipe and Ok Cupid.
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Gerrard realized that online dating helped break down dating barriers, but more so, he realized that mobile dating allowed users to make connections anywhere at any time right from their phone.
For a lot of us, our phones never leave our hands, so a mobile dating app seemed like a brilliant way to deliver Bae to everyone.
It allows you to swipe right for profiles that interest you and left for those that don’t without the guilt of hurting someone’s feelings.
But for Brian Gerrard, he realized that he didn’t see a lot of people who looked like him on such popular dating apps.
Using Tinder, Gerrard noticed that his Black friends were only averaging about seven matches per week while his White friends were averaging at least 60.
With a background in media analytics, he found that African Americans were 10 times less likely to get a match than a non-Black individuals.
In the hopes of being more than just a dating app, but also a brand, Gerrard plans on hosting dating meetups and networking mixers as another way to create matches and make waves.
Interracial Match is the number 1 dating site for people looking for an interracial relationship.
So he wanted to make navigating these dating apps and having success using them easier.