Members can sign up, pay, and reserve their spot through the site.
However, the likes of Tinder, Ok Cupid, and others provide a huge amount of statistical data that give social scientists and psychologists new avenues to explore.
Within this exploration of human behavior in the information age, researchers have identified the golden rule for dating through these technological cupids.
In 1961, mathematician Katherine Goble works as a "computer" in the segregated West Area Computers division of Langley Research Center in Hampton, Virginia, alongside her colleagues, aspiring engineer Mary Jackson and unofficial supervisor Dorothy Vaughan.
Following a successful Russian satellite launch, pressure to send American astronauts into space increases.
"When we first launched, we saw the beginning of the lobster roll craze coming, and about a year and half ago, we saw when donuts were becoming mainstream over cupcakes," Schechter tells us.
Navigating yourself around the world of online dating might seem like a fine art.
Brian Schechter and Aaron Schildkrout, the founders of dating website How About We, say that to keep customers happy and run a successful business, you need to find and fix a problem.
Then you need to never stop fixing it, which they found out the hard way.
However, the study's results suggest that the golden rule is to go easy on this pick-and-choose selection process, as you run the risk of appearing flashy or boastful.
But this is not strictly because users are concerned they might fall for a narcissist.
Katherine's new colleagues are initially dismissive and demeaning, especially head engineer Paul Stafford.