We've all seen them - the ads show a bevy of beautiful women in your area, but when you sign up, you realize that the women were just ads that were geographically targeted to your search preferences.
Because, if they actually match you (as their clever ads claim they can), you'll meet someone and stop dating — meaning you will stop paying for, and using, their services. it would be downright tragic (for them), as it would put them out of business!The typical customer using and paying for an online dating site spends an average of /mo for those services — 0/year.British playboy: Billy Thomas is said to be behind JDI Dating which was fined in the US for using 'virtual cupids' to lure singles into signing up for paid subscriptions - something the site continues to do Last month the firm paid nearly £400,000 to settle a case in the US brought by the US Federal Trade Commission (FTC) for allegedly using 'virtual Cupids' to encourage internet users to sign up to a website.Within minutes of creating a profile one of its reporters was contacted by a 23-year-old woman, but when he tried to reply to her the journalist was redirected to a subscription page, where he was informed he could sign up for a £101 a year.Of course, all that really did was make a lot of people turn around and look more closely at Match.com's own claims, which seemed only fair.
I have no idea if this latest story is a result of some of that scrutiny, but a class action lawsuit has been filed against by users of the service who claimed that the company was quite misleading with its own stats.
It's pretty hard for any site these days (especially the big ones) to stop fake profiles and scammers from signing up, but I think I get what you're after.
There are a lot of adult dating sites that don't have a lot of users, or use sneaky marketing tactics like the bait and switch you're referring to.
My first recommendation would be to try Lavalife's Intimate Encounters section; you sign up with them and then decide which of the three sections you want to be a part of (Dating, Relationships or Intimate Encounters).
You can use different handles in each section under the same account too, so no one will be any wiser if you want to advertise for one thing in one place without ruining your chances for something more should it come up.
Of specific concern is the actual number of users touted by Match, who (the plaintiffs claim) leaves "dead" accounts on the system just so it can boost its numbers.