But can something as nebulous as everlasting love really be found via a computer chip?
Yes, according to psychologists at Chicago University who last week reported that marriages that begin online – whether on an online dating site or via social networking sites like Facebook – stood a greater chance of success than those that began in the “real world”.
“I only wish I’d signed up years earlier, then Mark and I might have met sooner.
Cash-rich, time-poor professionals who already do everything from shop to socialise online, now see a search engine as the obvious gateway to love.
Scarred by their parents’ (or their own) divorces, this generation approaches affairs of the heart with the same pragmatism as it might buying a car or booking a holiday.
“I’d hazard that your chances of finding love through one of these sites is probably about 10 to 15 percentage points greater than through traditional means.” For all the claims of success, some experts warn that the online dating is making monogamy more, rather than less, elusive.
“I’ve found a tendency for the 'grass is greener mentality’ to set in, where the person they’ve set their sights on seems great until they decide to check out 'just a few more profiles’ and spot an 'even better’ singleton,” warns relationship expert Dr Pam Spurr, author of Love Academy.
One in five relationships in the UK starts online, according to recent surveys, and almost half of all British singles have searched for love on the internet.
Just today, nine million Britons will log on looking for love.“I’ve known of people who end up spending countless hours on internet dating sites convinced they’ll find the perfect person.My message is no one is perfect so this is a futile endeavour.From Romeo and Juliet, to dashing Mr Rochester choosing plain Jane Eyre, we celebrated stories of Cupid’s dart striking randomly.But since 1995 when the first online dating site was launched, the tables have completely turned.But in the 20th century this all changed, with young people deciding they wanted to be in charge of their own domestic destinies.