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They also expect their personal information will be looked after.However this trust is often abused as our special investigation into one of Britain’s biggest internet dating companies has found.

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You’re just stringing them along to get money out of their pensions.

That did play on my mind a little bit.” Trading Standards in Windsor said it has had “ongoing dealings” with Global Personals regarding the company’s alleged use of fake profiles, claims that Trading Standards takes very seriously.

Ryan said: “You’d take Helga from Iceland and make her into Helen from Manchester and write a profile.

You’d use her features and invent a whole new person.” Each team member would be running as many as 15 different personalities: old and young, male and female.

So if they’re not getting replies from real people then after a month they’re going to sign off.

The pseudo team could string along a girl or guy for up to 24 months, and they pay membership fees every month.” Eventually some of the innocent targets would request a face to face meeting, at which point the Global Personals employee, via their fake profile, would give them a convenient brush-off, for example, telling the innocent daters they’d met someone, or were moving away.

With fake profiles you can get 50 per cent more revenue, sometimes even more.

That’s attractive no matter how immoral that may be.” “A lot of the people on the site aren’t the most attractive people in the world.

“Some people were only talking to fake people.” “At first it was kind of fun – something fresh something new. But after a while you’d see the same people on the site, the same old men and women – widows, for example, who just want to find love.

If they’re just talking to pseudos they’re not going to find it.

Ryan said: “It’s all about stringing them along on tenterhooks with that pretence that eventually they’ll meet up, or just swap telephone numbers.