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Number of first dates I went on from the Internet between January 2009 and November 2010: 40 Percentage change over the previous decade: 3,900 Number of those I went out with more than once: 13 Number of those I went out with more than three times: 8 Number of those I have zero memory of: 7 Chances my date was named Matt or Jeff: 1 in 5 Occasions on which I lied to shorten first dates: 4 Estimated time, in minutes, that I am now capable of making small talk: 60 Percentage change over the previous 33 years: 500 Estimated percentage of profiles containing the description “fun-loving”: 80 Estimated percentage of people who do not actually love fun: 0 Estimated percentage of single people in Los Angeles who both work and play hard: 85 Estimated number of times I rewrote my profile: 7 Estimated number of times I wore the same dress on first dates: 28 Estimated number of times I switched my own “body type” check box: 12 Estimated number of martinis consumed on first dates: 76 Estimated number of months it took me to realize a first date should be coffee: 11 Percentage of men I met who self-identified as writers: 26 Chances that someone from this group actually made money writing: 1 in 4 Percentage of men who outrageously lied about their height: 8 Percentage of men who slightly bent the truth about their height: 20 Approximate percentage of men who were allergic to my cat: 95 Age of youngest person I went out with: 22 Age of oldest person I went out with: 50 Range, in years, between them: 28 (yikes) Number of men who disappeared after our first date: 7 Number of times I disappeared after a first date: 3 Chances that I was told I was better-looking in person than in my photos: 1 in 3 Chances that I was told I didn’t look like my photos, but not specifically better-looking in person: 1 in 5 Estimated number of times I swore off online dating: 5 Estimated number of friends I convinced to try online dating: 8 Number of men I met who became my Facebook friends: 10 Number who are still my Facebook friends: 7 Number who are still my actual friends: 5 Chances that the first email I received from someone was to ask for tips on getting a job in advertising: 1 in 4 Number of times I was pitched an idea for a commercial in an email: 15 Estimated number of times I was pitched an idea for a commercial on a date: 5 Number of times I was told I look like Peggy Olsen (I don’t): 1 Number of months it took me to remove all references to my job from my profile: 11 Number of first dates resulting in trips to the E.Excerpts from my new book, "101 Online Dating Tips!One-third of people who have used online dating have never actually gone on a date with someone they met on these sites.

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But it still means that one-third of online daters have not yet met up in real life with someone they initially found on an online dating site.One-in-five online daters have asked someone else to help them with their profile.Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.Many online daters enlist their friends in an effort to put their best digital foot forward.

Some 22% of online daters have asked someone to help them create or review their profile.Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.